This is a spotlight on Creativeans, a product design, branding and communication agency working from Singapore, Milan and Jakarta. Read how they contribute to the success of their customers. And how they use dapulse project-management to create and manage project deliverables. Including a real screenshot.
Question: What exactly does Creativeans do?
A: We’re an interdisciplinary design and branding company for real products (not online products). We have four disciplines: branding, product design, packaging and communication design.
Q: What’s your agency’s unique advantage?
A: We give a comprehensive solution: We can design the product for our client. Then we design the packaging and the entire branding. And then we help them communicate the product through marketing — including online presence. Because we’re involved in all these stages, we have a very deep understanding of the product, which enables us to give great service.
Q: Please tell us a bit about the company.
A: We were founded in 2012. My partner and I are both designers by training. Before we started Creativeans, we were freelancing, doing our own projects. So at first, Creativeans was more like a collective based in Milan, Italy. Then we started doing some exhibitions and getting more and more attention. That’s when we officially incorporated Creativeans in Singapore, where we both did our Masters.
Now there are nine of us — product designers, packaging to branding experts, brand consultants and graphic-multimedia. It’s a very diverse environment here in our studios. We’re in Singapore, with offices in Milan and in Indonesia and we’re expanding. We have customers mostly in Southeast-Asia — Singapore, Malaysia, Indonesia, Myanmar and so on and also in Italy.
Q: On average, how long does a new customer stay in your cycle?
A: At the very least three months. But it can take six months and even a year. Some customers we work with on an ongoing basis. We’re currently working on about 15 different projects with 15 different clients.
Q: How do you contribute to the success of your customers and how is this success measured?
A: We provide our customers with results. So we measure ROI (Return on Investment). It’s very clear if our work resulted in sales, in improved profits, in increased revenue. it’s a very clear indication of a successful project.
Q: How do you measure your own success as a company?
A: We see our strength when our clients like to stick with us for the long term. The more we work with them, the more we understand their products and the better we can help them improve their business.
Q: How do you use dapulse?
A: dapulse makes it really easy for us to work on projects. I mean, it’s about efficiency and productivity. It’s a very useful tool for managing the complexity in such a diverse team like ours. We do all our planning on dapulse tool: When we kick start a project, we will have the different deliverables, the scope of the project and all this in dapulse.
We even use dapulse for our meetings. Every Monday and Thursday morning we have our internal meetings, where we review our work using dapulse. We display dapulse on the projector, and everyone will speak about their work. And it’s very clear. it’s all in dapulse and everyone will see what’s going on. Then we can make changes right there and then.
Q: What was “before dapulse”?
A: In the beginning, when we had fewer projects, it was easy — we could use our own calendars, we could use the whiteboard… but as we started growing in the number of projects and the scope of the projects — like having 20 different projects all at once — we needed to be very clear about milestones.